Playing offence - Why Nike is pulling product from Amazon while investing in direct and data...
Building Your Own Brand Platform
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Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: Burns MFA, Christopher D., Salami, Tayib: 9781795704854: Amazon.com: Books
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Nike and Amazon Aren't Divorcing, They're Just On a Break - Teikametrics
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Unbundling Nike: How Direct-To-Consumer Retail Is Being Disrupted - CB Insights Research
Nike's Partnership with Amazon Could Threaten Sports Retailer Business | Complex
Not like Amazon Go': Nike debuts high-tech store that removes friction but keeps human connection – GeekWire
Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: Burns MFA, Christopher D., Salami, Tayib: 9781795704854: Amazon.com: Books
Nike No. 1 Among Amazon Shoppers, According to New Research – Sourcing Journal
Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: Burns MFA, Christopher D., Salami, Tayib: 9781795704854: Amazon.com: Books
Amazon bars marketplace merchants from selling some Nike items
Strategy Consulting Why Nike and Amazon are breaking up - TFR
The Current Nike's membership program is the 'engine' of its DTC strategy
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention - ScienceDirect
Nike NPS & Customer Reviews | Comparably
